Lentil As Anything, a successful Australian restaurant, allows its customers to pay whatever price they feel like paying for the food.
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Apple co-founder Ronald Wayne sold his 10% share in 1976 for $800. Today, it’s worth over $58 billion.
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The co-founder and CEO of SnapChat, 23-year-old Evan Spiegel, turned down an offer of $3 billion from Facebook and then a $4 billion bid from Google.
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There's a café in France which charges €7 for a coffee to rude customers and €1.40 to people who talk politely to staff.
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The Shell Oil Company began as a novelty shop in London that sold sea shells.
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As part of an advertising campaign, Molson, a Canadian beer company, strategically placed 'beer fridges' around Europe that only Canadian passports could unlock.
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