Al Capone earned $105m per year from alcohol and rackets during the Prohibition era. Today, this would be equivalent to $1.4b per year.
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In 1943, a Pan Am Airline chef snuck whiskey into passengers' coffee to warm them up on a winter flight. When asked what kind of coffee they were being served, he improvised "Irish Coffee," creating the now-famous cocktail.
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As part of an advertising campaign, Molson, a Canadian beer company, strategically placed 'beer fridges' around Europe that only Canadian passports could unlock.
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The world record for alcohol consumption is by Andre the Giant, who drank 156 beers in one sitting (over 73 liters/16 gallons).
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The world's oldest known recipe is for beer.
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Scientist Niels Bohr was “given a house next door to the Carlsberg brewing company, and had a pipeline running from the brewery into the house so that he could have a never-ending supply of fresh beer on tap”.
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