As part of an advertising campaign, Molson, a Canadian beer company, strategically placed 'beer fridges' around Europe that only Canadian passports could unlock.
11
Nearly half of the entire world's adult population has never drunk alcohol.
12
Al Capone earned $105m per year from alcohol and rackets during the Prohibition era. Today, this would be equivalent to $1.4b per year.
7
Scientist Niels Bohr was “given a house next door to the Carlsberg brewing company, and had a pipeline running from the brewery into the house so that he could have a never-ending supply of fresh beer on tap”.
28
Staying awake for 17 hours is the same for your body as drinking 2 glasses of wine.
193
When George W. Bush was 30 years old, he was arrested for driving under the influence of alcohol.
40
The world's oldest known recipe is for beer.
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