In 1943, a Pan Am Airline chef snuck whiskey into passengers' coffee to warm them up on a winter flight. When asked what kind of coffee they were being served, he improvised "Irish Coffee," creating the now-famous cocktail.
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After Germany surrendered in WW2, people in Moscow partied until the entire city actually ran out of vodka.
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As part of an advertising campaign, Molson, a Canadian beer company, strategically placed 'beer fridges' around Europe that only Canadian passports could unlock.
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The world's oldest known recipe is for beer.
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Men are twice as likely to be binge drinkers than women.
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Al Capone earned $105m per year from alcohol and rackets during the Prohibition era. Today, this would be equivalent to $1.4b per year.
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